Creating Custom Reports in the New Google Analytics

Posted on December 18, 2011 by semadmin

When creating reports for clients, most of the time the available pre-defined standard reports are not enough. That’s the reason for the custom reporting feature of Google Analytics. The custom report features in the new Google Analytics is almost the same to the old one, except for a few additions. The interface is very different though. I’ll be showing you how to setup a basic custom report.

The first screen you as soon as you hit the create new custom report report button is the one below:

Continue reading “Creating Custom Reports in the New Google Analytics” »

Competitor and Keyword Research with SEMRush

Posted on September 3, 2011 by semadmin

In Search Engine Marketing, whether you are doing SEO or PPC, one of the most important elements is always your set of keyword. But how do you get these keywords? How would you know which keywords to use when building your website’s contents and articles? Which keywords should you use in your marketing campaigns?

Knowing your audience is the key. You should know your target market, what are they searching for, and best of all how they perform the searches. These keywords will be in your initial list. The next things is knowing who your competitors are and what they are doing. By now you will have a broader list of keywords. But should you copy your competitors’ keywords? Not all of them. The keywords they are using plus the initial list you have will be the basis for the most important element in building your online business. Keyword Research. Continue reading “Competitor and Keyword Research with SEMRush” »

Does Google See You as the Author of Your Blog?

Posted on August 26, 2011 by semadmin

Just recently, Google supported the rel=”author” tag. This will enable blog owners/authors to claim the authorship of their own posts/articles, which rightfully belong to them.

As I was very busy with the everyday chores, that would include my day job and my freelance jobs, it took me some time to implement the markup in my own blog. After a few hours of playing around with the codes while reading guides on how to implement it, I finally made it.

Below are the 2 of the most useful articles I found that talks about the markup. The first one is from WordPress Guru Yoast, and the other one is from a good friend and good SEO Jason. After implementing the markup in the codes, it’s time to test if I did it right using the Google Rich Snippet tool.

Below is a snippet of this post after publishing and editing: