It’s been a week since I started playing with the Beta Custom Reports of Google Analytics. And so far so good. No need for profiles and exclusions/inclusions. Just set-up a custom report, save to your dashboard, and your good to go.

I have a little problem with the Beta Advanced Segments though. Each time I use it, my CPC data disappears until the next day. I e-mailed Google and it seems it’s an isolated issue. Waiting for them to get to the bottom of it.