Tag Archives: Yahoo PPC

Yahoo and Microsoft Deal Now Official

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The deal between the two search giants is now official.  Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).

For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?

Everything seems to be a wait and see.

Yahoo PPC Reports Have Problems

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Just before I left the office on Thursday, I was alarmed at how my Yahoo PPC reports looked. Plenty of clicks and no conversion whatsoever. But when I checked the web analytics I’m using where I track all my PPC campaigns, I’m seeing my normal conversion rate for Yahoo. I watched it daily at home with the same result. NO CONVERSION from the Yahoo PPC reports. When I got back to the office yesterday, the problem still persists. I was about to call my Yahoo rep when I found an article about the Yahoo PPC reporting problem. Seems a bad Holy Week for Yahoo PPC reports.