SEO and PPC - Cebu, Philippines » Yahoo Content Network http://www.seowebjunction.com SEO Manager | PPC Manager | Inbound Marketing Consultant Sun, 18 Dec 2011 00:34:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Yahoo and Bing Alliance http://www.seowebjunction.com/pay-per-click-advertising/the-yahoo-and-bing-alliance/?utm_source=rss&utm_medium=rss&utm_campaign=the-yahoo-and-bing-alliance http://www.seowebjunction.com/pay-per-click-advertising/the-yahoo-and-bing-alliance/#comments Wed, 25 Aug 2010 23:52:55 +0000 semadmin http://www.seowebjunction.com/?p=325 Continue reading →]]> Last night was the second round of meetings with our Yahoo Search Marketing rep. So far so good. Unlike the first session, the one last night was very informative and encouraging. While the first one were just questions after questions and “let’s see what we can get” answers, the second one where straight forward answers.

Below are the highlights of the meeting:

Q - Will we be able to have separate campaigns, one for Yahoo and another one for Bing?
A - No. It will be a unified campaign. There’s no way of doing that right now and in the near future.

Q - One of our main concerns is taking control of the Yahoo Search/Syndication Partners. They are a very different type of audience compared to those coming from Yahoo search. Can we build a separate campaign for the YSP?
A - Yes, certainly. There would still be 2 networks, search and content/display.

A couple of months ago, our rep sent us a powerpoint slide explaining the “alliance” process. This triggered questions more than answering some. After last night’s meeting, our team now has a clearer vision of where to go come 1st week of September.

]]> http://www.seowebjunction.com/pay-per-click-advertising/the-yahoo-and-bing-alliance/feed/ 0 Thee Yahoo Content Network http://www.seowebjunction.com/pay-per-click-advertising/thee-yahoo-content-network/?utm_source=rss&utm_medium=rss&utm_campaign=thee-yahoo-content-network http://www.seowebjunction.com/pay-per-click-advertising/thee-yahoo-content-network/#comments Thu, 04 Jun 2009 22:38:08 +0000 semadmin http://www.seowebjunction.com/?p=199 Continue reading →]]> Ah! Just when I thought I’ve got things sorted out with the Google Content Network click fraud. Now it’s Yahoo’s content network. Hundreds of clicks from websites without a single conversion. And since Yahoo’s reporting is not as robust as Google’s, I have got no choice but to shut down my Yahoo Content Network ads for the meantime, until I get things cleared. Whew!

]]> http://www.seowebjunction.com/pay-per-click-advertising/thee-yahoo-content-network/feed/ 0