Search Engine Optimization in 2009

2008 is soon to pass. What does the coming year hold for all Search Engine Optimization practitioners? What algorithm updates will the search engines implement? Will Google continue to dominate the Search Market? Will there be a massive effect from the Google SearchWiki? Personalized Search in 2009? Will Yahoo increase its search market share? Microsoft and Yahoo merger?

We will soon find out…

Organic and PPC Campaigns

Organic campaigns take a lot of time. Some results vary, but on the average, you will see the results in at least 3 months, maybe more or maybe less. PPC on the other hand is quick. A few hours after setting up and you will already see the results.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.

Google Analytics Advanced Filters

I have been using Google Analytics for 2 years now. But since the websites I manage and monitor with are not that big and complicated, I haven’t been able to explore it extensively. Recently though I have been tasked to do SEO for a bigger website and since then I started digging into Goggle Analytics.

In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.