Yahoo and Microsoft Deal Now Official

Posted on July 30, 2009 by semadmin

The deal between the two search giants is now official.Â Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companiesâ€™ premium search advertisers.

What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).

For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?

Everything seems to be a wait and see.

International SEO

Posted on March 13, 2009 by semadmin

A lot of people are turning into SEO. In relation to this, a new challenge has come up, and that is international geo-targeting. How would one get on with geo-targeting specially the international SEO? Here’s a rundown of the things to consider when doing international SEO geo-targeting.

Are Paid Links Worth the Risk?

Posted on February 8, 2009 by semadmin

In my more than 2 years of doing SEO, I have heard a lot of times about the risk of using paid links. It has been said that Search Engines especially Google don’t like paid links, when they are used to manipulate rankings rather than just boosting traffic. The question though would be, how accurate are their algorithms that track what these kind of links are being used for?

Here’s a good article about paid links.