Broad Match (Session-Based) Keyword Match Type

Posted on April 17, 2011 by semadmin

I was checking one the PPC accounts I’m managing today, and when I pulled out the search query report, I found a keyword match type that caught my attention.

According to Google Adwords Help, “when determining which ads to show on a Google search result page, the AdWords system considers the user’s current search term as well as some of the user’s previous searches during the same search session. If the system detects a relationship, it’ll show ads related to these other terms, too”. According to their definition of session-based broad match, “The search term is considered to be a variation of a keyword from your account, based on previous searches that the user has done during his or her search session”.

How will Google Instant affect PPC?

Posted on September 10, 2010 by semadmin

There’s been a very busy buzz these past few days regarding the new kid in town, Google Instant. Speculations abound especially in the PPC world where CTR plays an important role. As PPC managers know, impressions is one of the components of CTR (click through rate). Now the question is, how would Google Instant count impressions? What effect would there be to CTR?

Below are 2 very good articles that covers these questions:L

How Adwords Counts Ad Impressions with Google Instant
Google Instant – 10 Things Marketing Teams Need to Know

Here’s a gist from the above-mentioned articles:

How impressions are counted

When someone searches using Google Instant, ad impressions are counted in these situations:

The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
The user stops typing, and the results are displayed for a minimum of three seconds.

The Google Content Network

Posted on May 13, 2009 by semadmin

PPC bidding on the Google ContentÂ Network needs more attention than bidding on their Search Network. With search you don’t have to monitor it as much as you have to with the content network. Just this past few days, my CPA was up by 10% while conversion rate dropped by 5%. The source of the problem? The number of non-converting clicks was up by 50%. These clicks came from 100% CTR websites in Google’s Content Network. So, exclude, exclude, exclude. Now my CTR and CPA is back to normal.