Tag Archives: PPC management

New Features in Adwords Search Funnels

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Google Adwords again released new features in Search funnel reports.  These features would help advertisers better understand the path to conversion, starting from the first click to the assisted conversions.

Below is a list of the new features:

  1. Longer, customizable Conversion history Window – the default was 30 days, now the advertiser has the option to go 60 or even 90 days.
  2. Only show conversion paths – the advertiser will now have the capability to sanitize the search funnel data, which excludes conversion paths that may have been diluted by deleted cookies in the browser.

search funnel report

Please click on the link below to read the full article:

New Features in Search Funnels – Inside AdWords.

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Yahoo and Microsoft Deal Now Official

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The deal between the two search giants is now official.  Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).

For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?

Everything seems to be a wait and see.