PPC Training

Posted on August 14, 2011 by semadmin

{EAV_BLOG_VER:3d1de513d3a202d8}

Yesterday was the culmination of the first ever formal PPC training I conducted. For 2 Saturday afternoons, the training covered the introduction to PPC campaign management.

On the first session, we covered the elements of a PPc campaign. The trainess where shown the process of setting up a PPC campaign starting with keyword research and competitor analysis down to the creation of ad copies. The subjects discussed included landing page copywriting as well as checking relevance of keyowrds and ad copies.

On the second session, we discussed how to setup tracking URLs especially with non-Google Adwords campaigns, that would be tracked in Google Analytics. This time we covered the essence of conversion tracking and optimization. The trainees were taught how to optimize campaigns and what to look for in an existing campagin. They were the taught how to setup goals in google Analytics as well as setting up custom reports and advanced segments using both the old and new Google Analytics.

PPC Management – DIY or Outsource?

Posted on April 16, 2011 by semadmin

Managing a PPC campaign is not for everyone, that’s a fact. If you’re a business owner, you have the option of either to do it yourself, or outsource the management task to a PPC campaign manager, whether an individual or an agency. What are the pros and cons for each option?

DIY - The Pros. Nobody knows your business better than you do. That’s your advantage if you want to do the campaign management by your self. You know what will work and what will not for your business. The Cons. You may not have the experience in managing a PPC campaign yet. Though you may know your business very well, setting up and optimizing a PPC campaign is not as easy as you might think it is. Seasoned PPC managers have years of experience in managing campaigns.

Outsourcing – The Pros. You will have somebody working for you, who have been in the search engine marketing business for years. His/her experience would be a very invaluable asset to your business. You don’t have to do the trial-and-error process, wasting your money along the way. The Cons. You might get services from somebody who just pretends to know PPC campaign management, but actually have no idea on how to do it. You need to be very careful in choosing an individual or an agency to manage your campaigns.

The choice is always yours. You have the option to do-it-yourself or hire a PPC manager. Should you decide to hire one, click here contact a PPC manager.

The Importance of Landing Pages in PPC

Posted on December 9, 2010 by semadmin

Landing pages play a very important role in PPC. Just like your keywords should connect to your ad copy, same goes with the connection of your ad copy to your landing pages. I have seen minor tweaks on landing pages that have resulted to much higher conversion rates.

For example, on a campaign that I inherited from somebody, a minor tweak in the landing page increased conversion rate from 7% to 15%. That’s more than 100% increase! The minor tweak I mentioned was just adding dynamic headlines, so that when the ad copy says “selling apple”, the landing page headline should say “selling apple” instead of just using a generic headline for all landing pages.

If you want to do some tests on your landing pages, here are some really good stuff on conversion optimization on landing pages:

Conversion Heroes Part 7: Landing Page Optimization
Your Landing Page Sucks!