SEO and PPC - Cebu, Philippines » Microsoft http://www.seowebjunction.com SEO Manager | PPC Manager | Inbound Marketing Consultant Sun, 18 Dec 2011 00:34:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Yahoo and Microsoft Deal Now Official http://www.seowebjunction.com/search-engines/yahoo-and-microsoft-deal-now-official/?utm_source=rss&utm_medium=rss&utm_campaign=yahoo-and-microsoft-deal-now-official http://www.seowebjunction.com/search-engines/yahoo-and-microsoft-deal-now-official/#comments Thu, 30 Jul 2009 11:48:59 +0000 semadmin http://www.seowebjunction.com/?p=213 Continue reading →]]> The deal between the two search giants is now official.  Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).

For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?

Everything seems to be a wait and see.

Related Posts:

  1. Search Engine Optimization in 2009
Better Related Posts Plugin
]]> http://www.seowebjunction.com/search-engines/yahoo-and-microsoft-deal-now-official/feed/ 0