The deal between the two search giants is now official.Â Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companiesâ€™ premium search advertisers.
What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).
For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?
Everything seems to be a wait and see.