SEO and PPC - Cebu, Philippines » link building

Diversifying Your Back-Links

semadmin — Tue, 28 Sep 2010 23:42:18 +0000

Google’s Algorithm change that occurred on “May Day” had webmasters all over the internet in turmoil due to massive drops in rankings and complete chaos in the search engine. There was a couple of things that changed on this day, but one of the most crucial changes was the amount of weight that Google put on exact match domain names in regards to their ranking system. Many webmasters that had a lot of exact match domain names completely lost rankings to many of their sites that day, and one thing was for sure: The days where you could just throw up websites with exact match domain names and virtually no back-links and expect them to rank were over. Google wants you to have a solid foundation of back-links, and they want you to have a diverse set of them.

Different Types of Back-links

There are all sorts of back-links that you can get and diversifying the type you target will mean better rankings in Google. Google views a website with only one or two different types of back-links as being somewhat spammy, and this is what you want to avoid. Different types of back-links that you can get include but are not limited to:

Natural Links

Guest Posting Links
Paid Directories
Free Directories
Forum profiles and postings
Blog Dofollow comments
Blog Nofollow comments
Article Directory Submissions

When doing your back-linking strategy, you should remember to keep all types of these back-links into your game plan. Google likes websites that have back-links that appear to be natural, so if you’re sticking to only a few types of back-links then Google will automatically recognize that something is fishy and your site will not rank as well as it should.

You should aim for DoFollow links as well as NoFollow links. A good lump of NoFollow links are important. Once again you are trying to appear very natural and a good website out there will definitely build some NoFollow links naturally. Google knows this, and although the link won’t give you any “link juice” it will create relevancy and as the days go by Google is putting more and more weight on Relevancy. Free links directories and NoFollow blog comments are good ways to build relevancy and NoFollow links. Try searching on Google Blogs for the most updated blogs related to your topic and then make good relevant comments on the blogs that you find. Hiring professionals that specialize in backlink services would also be a good idea to get your campaign going quickly.

Networking is the most important part of link building. Networking with other websites and webmasters will open doors and opportunities that would not have happened otherwise. Guest posting and joining forums are two great ways to network with other websites and gain high quality back-links. It’s the best step you can take to start gaining natural links (that and building a great website), and gaining natural links is the best step you can take into getting huge numbers in terms of traffic for your web site.

This is a guest post by Philip Rudy, who helps run www.ContentCustoms.com, a provider of various Internet Marketing Services.

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From the Trail – Search Geeks Speak; Google loves links

semadmin — Tue, 17 Aug 2010 23:43:03 +0000

A poll was conducted at “The Trail” on Google’s stand on links. Well, majority still believes that Google won’t get over links anytime soon. That’s what 64.1% said. Others though believe that caffeine’s existence would change things and thus some believe that Google would soon lean more towards relevance.

For a good read, here’s the link to the article, and you can follow the links to some other good resources from there.

Search Geeks Speak; Google loves links | Latest | News.

Google’s Latest Patent About Links

semadmin — Tue, 13 Jul 2010 23:31:51 +0000

Another great post from Search Engine Land regarding Google’s viewpoint on links. Throughout the whole SEO community, there are varied assumptions/assertions on the value of links, anchor texts, and relevance to target content from source.

Read on to see some viewpoints on Google’s patents on links:

5 Things Google’s Latest Patent Tells Me About Links.

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Link Building with the Experts – An Interview

semadmin — Fri, 09 Jul 2010 05:57:13 +0000

Here’s a very long but very good interview on link building. As most of the search engine marketers know, link building plays a very important role in search engine rankings. So take your time in reading the article below:

Link Building with the Experts Interview.

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Are Paid Links Worth the Risk?

semadmin — Sun, 08 Feb 2009 12:04:37 +0000

In my more than 2 years of doing SEO, I have heard a lot of times about the risk of using paid links. It has been said that Search Engines especially Google don’t like paid links, when they are used to manipulate rankings rather than just boosting traffic. The question though would be, how accurate are their algorithms that track what these kind of links are being used for?

Here’s a good article about paid links.

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Link Building 101

semadmin — Thu, 09 Oct 2008 12:44:51 +0000

Is link building still a part of SEO? To me it still is. Though it’s not the same a few years ago wherein webmasters just swap links or drop links everywhere. As algorithms of search engines change, link building techniques change.

While reviewing some link building strategies, I stumbled upon this link building article from SEObook.

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