Competitor and Keyword Research with SEMRush

Posted on September 3, 2011 by semadmin

In Search Engine Marketing, whether you are doing SEO or PPC, one of the most important elements is always your set of keyword. But how do you get these keywords? How would you know which keywords to use when building your website’s contents and articles? Which keywords should you use in your marketing campaigns?

Knowing your audience is the key. You should know your target market, what are they searching for, and best of all how they perform the searches. These keywords will be in your initial list. The next things is knowing who your competitors are and what they are doing. By now you will have a broader list of keywords. But should you copy your competitors’ keywords? Not all of them. The keywords they are using plus the initial list you have will be the basis for the most important element in building your online business. Keyword Research. Continue reading “Competitor and Keyword Research with SEMRush” »

Updated Keyword Tool: Out of Beta

Posted on September 28, 2010 by semadmin

Here’s an interesting announcement from the official Google Adwords blog, Inside Adwords. the keyword tool has gone out of its beta status. In doing so, they merged the 2 keyword tools, name the Keyword Tool and the Search-based Keyword Tool.

Although we can read a lot of blogs and articles questioning the accuracy of the data spewed out by this tool, it’s still good to know Google still has the intent of providing us tools to make the job easier. Google claims though that the have changed how the tool calculates the global monthly searches as well as the local monthly searches.

And they promised more features in the near future.

Updated Keyword Tool: Out of Beta – Inside AdWords.

Primal: Semantically Driven Keyword Research

Posted on July 27, 2010 by semadmin

Here’s a really good post from Ann Smarty of Search Engine Journal. She is talking about another player in the keyword research world. The program looks very promising especially that it offers semantically related keywords and phrases. This could be usefully when writing an article or when setting up a PPC campaign. Maybe of more use to some people.

Here’s the link to the article:

Primal: Semantically Driven Keyword Research and Brainstorming Assistant Search Engine Journal.