SEO and PPC - Cebu, Philippines » Keyword Efficiency Index http://www.seowebjunction.com SEO Manager | PPC Manager | Inbound Marketing Consultant Sun, 18 Dec 2011 00:34:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Keyword Efficiency Index http://www.seowebjunction.com/seo/keyword-efficiency-index/?utm_source=rss&utm_medium=rss&utm_campaign=keyword-efficiency-index http://www.seowebjunction.com/seo/keyword-efficiency-index/#comments Fri, 10 Oct 2008 23:18:12 +0000 semadmin http://www.seowebjunction.com/?p=102 Continue reading →]]> Keyword analysis is the first step in SEO, as well as when you are setting up a PPC campaign. There are a lot of tools to do this, both paid and free. I stick to the free ones for financial constraints ;) .

How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume2 / # of competitors.

We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.

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