My cousin just brought me one of the new liquors in town. The search geek that I am, I went to Google to see the alcohol content as well as who made the drink. What I saw in the results flashed some memories in the past few weeks when Google+ was introduced to the world. People where making circles, and posting their Google+ profiles everywhere. Some even advertised their Google+ profiles in Facebook which were unfortunately taken down. Here’s an article from Techcrunch about that.
My search on the liquor though showed that Google doesn’t feel the same way towards Facebook. The lone ad showing on the results page I got was a Facebook Fan Page.
According to Google’s official statement, their goal “is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages”. The reason why social interactions was made available in search a few months ago. Now, “we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results”.
Is this a good thing? Personally, I’m afraid this system could be abused and misused. And I’m sharing the same feeling with a lot of people in the search marketing world. A good article from SEOmoz discussed the possible effects of this new Google feature.
Would I use it? Maybe, but to the least extent I would say. How about you?
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
comScore Reports Global Search Market Growth of 46 Percent in 2009