Tag Archives: Google Content Network

Mastering The Google Content Network ~ PPC Blog

Posted on by
Reply

Here’s another great post from the PPC Blog regarding advertising on Google’s content network. Mastering The Google Content Network ~ PPC Blog.

As described in this article, advertising on Google’s content network is a different ball game. I’ve been doing this for more than 3 years now and the first few months have had its ups and downs. You have to watch the keywords triggered and the websites showing your ads. Whether they are converting or not, and if they are what’s the ROI?

The above-mentioned article would be a good read to those who are planning to start a campaign in Google content network and for those who are already doing it whether successfully or not.

The Google Content Network

Posted on by
1

PPC bidding on the Google Content  Network needs more attention than bidding on their Search Network. With search you don’t have to monitor it as much as you have to with the content network. Just this past few days, my CPA was up by 10% while conversion rate dropped by 5%. The source of the problem? The number of non-converting clicks was up by 50%. These clicks came from 100% CTR websites in Google’s Content Network. So, exclude, exclude, exclude. Now my CTR and CPA is back to normal.