SEO and PPC - Cebu, Philippines » Google Adwords http://www.seowebjunction.com SEO Manager | PPC Manager | Inbound Marketing Consultant Sun, 18 Dec 2011 00:34:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 New My Client Center Features http://www.seowebjunction.com/pay-per-click-advertising/new-my-client-center-features/?utm_source=rss&utm_medium=rss&utm_campaign=new-my-client-center-features http://www.seowebjunction.com/pay-per-click-advertising/new-my-client-center-features/#comments Wed, 22 Sep 2010 01:19:00 +0000 semadmin http://www.seowebjunction.com/?p=377 Continue reading →]]> Do you use MCC (My client Center) for managing your Adwords accounts? The Google Adwords team announced in Inside Adwords about the release of a new feature. The E-mail notifications and custom alerts.

Now instead of setting up notifications and alerts on a per account basis, you can set it all up using your MCC account. Sweet!

Please click the link below for the details of this new Adwords MCC feature:

New My Client Center features: email notifications and custom alerts – Inside AdWords.

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  1. New Features in Adwords Search Funnels
  2. A few updates on reporting in AdWords – Inside AdWords
  3. New Message Center notifications for detecting an increase in Crawl Errors
  4. Improved Keyword Diagnosis – Google AdWords
  5. Updated Keyword Tool: Out of Beta
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]]> http://www.seowebjunction.com/pay-per-click-advertising/new-my-client-center-features/feed/ 0 Mastering The Google Content Network ~ PPC Blog http://www.seowebjunction.com/pay-per-click-advertising/mastering-the-google-content-network-ppc-blog/?utm_source=rss&utm_medium=rss&utm_campaign=mastering-the-google-content-network-ppc-blog http://www.seowebjunction.com/pay-per-click-advertising/mastering-the-google-content-network-ppc-blog/#comments Thu, 19 Aug 2010 07:20:59 +0000 semadmin http://www.seowebjunction.com/?p=314 Continue reading →]]> Here’s another great post from the PPC Blog regarding advertising on Google’s content network. Mastering The Google Content Network ~ PPC Blog.

As described in this article, advertising on Google’s content network is a different ball game. I’ve been doing this for more than 3 years now and the first few months have had its ups and downs. You have to watch the keywords triggered and the websites showing your ads. Whether they are converting or not, and if they are what’s the ROI?

The above-mentioned article would be a good read to those who are planning to start a campaign in Google content network and for those who are already doing it whether successfully or not.

]]> http://www.seowebjunction.com/pay-per-click-advertising/mastering-the-google-content-network-ppc-blog/feed/ 0 Google Adwords Historical Data http://www.seowebjunction.com/pay-per-click-advertising/google-adwords-historical-data/?utm_source=rss&utm_medium=rss&utm_campaign=google-adwords-historical-data http://www.seowebjunction.com/pay-per-click-advertising/google-adwords-historical-data/#comments Tue, 17 Aug 2010 07:08:30 +0000 semadmin http://www.seowebjunction.com/?p=308 Continue reading →]]> How important is historical data to your Google Adwords PPC Campaign? Historical data on a keyword, an Ad Group, and the entire campaign plays a very important role for Adwords to determine your Quality Score. The more information Google knows about your campaign’s performance, the more accurate the assigned Quality Score would likely be.

This is more helpful especially when you run a campaign on Conversion Optimizer. The reason why it is not advisable to run CPA bids on new campaigns. Adwords’ conversion optimizer feature bases the recommended bid on your account’s performance. Thus the longer your “good” historical data is, the lower would be the recommended bids.

Also, Google being able to determine the relevancy of your keywords to your landing pages and ad copies through historical data would be very helpful. Does your account have good CTR? What about CTR to conversion rates?

Related Posts:

  1. Google Adwords Quality Score
  2. New Tools in Google Display Network
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]]> http://www.seowebjunction.com/pay-per-click-advertising/google-adwords-historical-data/feed/ 0 Improved Keyword Diagnosis – Google AdWords http://www.seowebjunction.com/pay-per-click-advertising/improved-keyword-diagnosis-google-adwords/?utm_source=rss&utm_medium=rss&utm_campaign=improved-keyword-diagnosis-google-adwords http://www.seowebjunction.com/pay-per-click-advertising/improved-keyword-diagnosis-google-adwords/#comments Fri, 02 Jul 2010 03:35:25 +0000 semadmin http://www.seowebjunction.com/?p=259 Continue reading →]]> Another good tool from Google Adwords. This time an advertiser is able to diagnose the keywords in each campaign.

Here’s the link from Google Adwords’ official blog:

Improved keyword diagnosis — no appointments necessary – Inside AdWords.

Related Posts:

  1. Updated Keyword Tool: Out of Beta
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]]> http://www.seowebjunction.com/pay-per-click-advertising/improved-keyword-diagnosis-google-adwords/feed/ 0 The Google Content Network http://www.seowebjunction.com/google-adwords/the-google-network/?utm_source=rss&utm_medium=rss&utm_campaign=the-google-network http://www.seowebjunction.com/google-adwords/the-google-network/#comments Tue, 12 May 2009 23:04:34 +0000 semadmin http://www.seowebjunction.com/?p=191 Continue reading →]]> PPC bidding on the Google Content  Network needs more attention than bidding on their Search Network. With search you don’t have to monitor it as much as you have to with the content network. Just this past few days, my CPA was up by 10% while conversion rate dropped by 5%. The source of the problem? The number of non-converting clicks was up by 50%. These clicks came from 100% CTR websites in Google’s Content Network. So, exclude, exclude, exclude. Now my CTR and CPA is back to normal.

]]> http://www.seowebjunction.com/google-adwords/the-google-network/feed/ 1 Google Adwords, Biggest Factors http://www.seowebjunction.com/google-adwords/google-adwords-biggest-factors/?utm_source=rss&utm_medium=rss&utm_campaign=google-adwords-biggest-factors http://www.seowebjunction.com/google-adwords/google-adwords-biggest-factors/#comments Sun, 29 Mar 2009 23:25:39 +0000 semadmin http://www.seowebjunction.com/?p=183 Continue reading →]]> I have been managing PPC accounts for a while now. Some are small and some have big budgets. Managing PPC sometimes though is like a cat and mouse play. Very time consuming if you want good results. Not to mention Google’s very vague explanations on the factors of a good PPC campaign.

Just recently though, one of my favorite SEO/SEM blogs posted a very good view on Google’s Ad Auction factors as they call it. Here are the links to their posts:

Google Quality Score
Google Ad Rank

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  1. Google Adwords Quality Score
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