Do you use MCC (My client Center) for managing your Adwords accounts? The Google Adwords team announced in Inside Adwords about the release of a new feature. The E-mail notifications and custom alerts.
Now instead of setting up notifications and alerts on a per account basis, you can set it all up using your MCC account. Sweet!
Please click the link below for the details of this new Adwords MCC feature:
New My Client Center features: email notifications and custom alerts – Inside AdWords.
Here’s another great post from the PPC Blog regarding advertising on Google’s content network. Mastering The Google Content Network ~ PPC Blog.
As described in this article, advertising on Google’s content network is a different ball game. I’ve been doing this for more than 3 years now and the first few months have had its ups and downs. You have to watch the keywords triggered and the websites showing your ads. Whether they are converting or not, and if they are what’s the ROI?
The above-mentioned article would be a good read to those who are planning to start a campaign in Google content network and for those who are already doing it whether successfully or not.
How important is historical data to your Google Adwords PPC Campaign? Historical data on a keyword, an Ad Group, and the entire campaign plays a very important role for Adwords to determine your Quality Score. The more information Google knows about your campaign’s performance, the more accurate the assigned Quality Score would likely be.
This is more helpful especially when you run a campaign on Conversion Optimizer. The reason why it is not advisable to run CPA bids on new campaigns. Adwords’ conversion optimizer feature bases the recommended bid on your account’s performance. Thus the longer your “good” historical data is, the lower would be the recommended bids.
Also, Google being able to determine the relevancy of your keywords to your landing pages and ad copies through historical data would be very helpful. Does your account have good CTR? What about CTR to conversion rates?