Creating Custom Reports in the New Google Analytics

When creating reports for clients, most of the time the available pre-defined standard reports are not enough. That’s the reason for the custom reporting feature of Google Analytics. The custom report features in the new Google Analytics is almost the same to the old one, except for a few additions. The interface is very different though. I’ll be showing you how to setup a basic custom report.

The first screen you as soon as you hit the create new custom report report button is the one below:

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Which Keyword Triggered What Page – New Google Analytics

Months after the new Google Analytics was released and I’m still finding new things that I love about it. While preparing a report for a client, I wanted to see what keywords are bringing the website organic traffic, and what particular page was ranked and clicked for the search query. I have tried a lot of times to generate this type of report using the old GA, to no avail.

So I tried my luck with the new GA. And lo and behold! I finally managed to get the data I wanted to present to the client. Here’s how the custom report was built:

Google Analytics Custom Report

Custom Reports in the New Google Analytics

I have been playing with the new Google Analytics since I got it on one of my accounts. One of the things I love the most is setting up custom reports.

In the old Google Analytics, a lot of times, after creating a custom report, I still have to use a custom segment to get the desired data. In the new Google Analytics, custom segments can now be embedded in the report. Sweet!

New Google Analytics Custom Reports

For more of the features in the new Google Analytics, click here.