Just before I left the office on Thursday, I was alarmed at how my Yahoo PPC reports looked. Plenty of clicks and no conversion whatsoever. But when I checked the web analytics I’m using where I track all my PPC campaigns, I’m seeing my normal conversion rate for Yahoo. I watched it daily at home with the same result. NO CONVERSION from the Yahoo PPC reports. When I got back to the office yesterday, the problem still persists. I was about to call my Yahoo rep when I found an article about the Yahoo PPC reporting problem. Seems a bad Holy Week for Yahoo PPC reports.