Contact

Pepito Baranggan Jr.
Search Engine Marketing Consultant
1 AD Gothong Road, Wireless
Mandaue City, Cebu
6014
Philippines
jun@seowebjunction.com

Summary

I have been in the Search Engine Marketing industry for quite some time now. I love the industry’s very dynamic environment, as well as the fulfillment in helping businesses and individuals secure their on-line presence.

  • 8 years of experience in SEO for small and medium sized companies
  • 6 years experience setting up and managing PPC advertising campaigns in Google Adwords, Microsoft Adcenter, Adknowledge, and other PPC sources
  • Conversion optimization resulting in 50% increase in conversions while dropping cost per conversion by 20% for one of the managed PPC campaigns
  • Google Adwords and Google Analytics certified (2011)
  • Experience using the following tools: BrightEdge, Raven Tools. SEO moz Tools, Omniture Suite, Google Analytics, Majestic SEO, SEO Power Suite, Radian6
  • Working experience with Joomla, WordPress and custom built e-commerce sites

Certifications

Google Adwords Qualified Individual
Google – March 2011
Google Analytics Qualified Individual
Google – March 2011

Specialties

Lead Generation, On-line Marketing Campaign Management, Search Engine Optimization (on-page & off-page), Market Competitive Research, Conversion and Landing Page Optimization

Experience

Xlibris / Author Solutions Inc.
10/2012 - Present
Assistant Manager for Lead Generation

Manage a team of 2 supervisors and 13 specialists (SEO and PPC)

  • Currently the point person for the India project for lead generation
  • Managing a team of PPC specialists to make sure target lead volume is hit while staying in budget across all imprints and markets (US, UK, AU, NZ, SG, ES)
  • Managing a team of SEO specialists in close coordination with the Marketing Communications department especially the Online Reputation Management team to help clean up the SERPs for brand related searches for all imprints
  • Currently co-point of contact for the Radian6 implementation of the company’s Social Media monitoring and engagement
  • Coordinating with the Analytics and IT teams for performance analysis and design and development for test environments
  • Build strategies and implement PPC campaigns for special projects and new brands/imprints
  • Supervise the management of existing PPC/SEM campaigns
  • Weekly analytics report.
  • Market research for special projects.
  • Competitive analysis for new PPC/SEM campaigns
A&Z Crown Consulting Inc.
05/2010 - Present
Search Engine Marketing Manager

I manage the development of e-commerce and corporate websites for various clients. I also manage a team of SEO and PPC specialists catering to clients’ online marketing campaigns.

  • Manage a team of Search Engine Optimization and PPC specialists
  • Manage a team of web designers and developers.
  • Create and implement search engine marketing campaigns.
  • Web Analytics for weekly reporting.
  • Setup membership and e-commerce sites (WordPress)
SEO Web Junction
01/2004 - Present
Search Engine Marketing Consultant

I do freelance search engine marketing consultancy for clients. Setting up PPC campaigns and maintaining/managing them, as well as formulating and implementing SEO campaigns for various clients.

  • PPC Campaign setup and management
  • Search Engine Optimization
  • Web Design and Development
  • Conversion Optimization
  • Landing Page Optimization
  • Web Analytics
  • Conduct SEO Training
  • Conduct PPC Training
Author Solutions Inc.
03/2010 - 02/2011
Search Engine Marketing Consultant

Setup and manage search engine marketing campaigns for special projects as well as upcoming and new brands. Keep in close contact with brand managers to get all systems going towards the same goals.

  • Handle special PPC/SEM projects for new brands.
  • Supervise the management of existing PPC/SEM campaigns.
  • Weekly analytics report.
  • Market research for special projects.
  • Competitive analysis for new PPC/SEM campaigns
PLC Marketing
09/2005 - 09/2010
Webmaster/SEO
  • Design, develop, and maintain www.lancastersuites.com www.plcglobalpinoy.com www.condotel-rentals.com and search engine marketing.
  • Setup search engine marketing campaigns.
Next BPO Solutions, Inc.
02/2010 - 05/2010
Search Engine Marketing Manager

I managed a team of PPC specialists handling the search engine marketing campaign of an e-commerce website.

Xlibris
09/2008 - 02/2010
Search Engine Marketing – OIC

PPC Campaign Management, Lead Generation, Landing Page Optimization, Market Research, Web Analytics (Omniture Suite & Google Analytics)

Babble Glass Philippines
09/2008 - 12/2008
SEO Specialist

Web Analytics, Keyword Analysis, On-Page Optimization, PPC

Budget Builders Inc.
07/2005 - 08/2006
MIS Supervisor

Department Head – Management Information System

Asian Pacific Group of Companies
07/2001 - 04/2005
Systems Programmer/Network and System Administrator

Developed General Accounting System (Billing, Cashier. Buyers Ledger)
Network Admin (Windows Environment)
Systems Admin

Nhylz Systems Solutions
06/2000 - 02/2001
Systems Programmer

Develop accounting systems.

Education

AMA University
1997 - 1999

Computer Systems Design and Programming

Secretary – AMA Computer Society Bacolod City – 1998-1999

Interests

Search Engine Optimization, PPC Campaign Management, Internet Marketing, Affiliate Programs

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