The Pay-Per-click Management arena is as dynamic as the SEO one. You don’t want to get left behind, thus regularly have to update yourself on the current trend. To do this, you have to be aware of what the industry leaders are talking about, in other words read their blogs.
Below are my 5 personal favorites.
Rimm-Kaufman Group, RKG Blog – This blog provides facts about PPC backed up by nifty graphs and analytics data. A very informative PPC blog.
Click Equations Blog – Another blog that discusses PPC strategies and very understable explanations on the basin basic and advanced PPC strategies.
PPC Blog – The name speaks for itself. The sister/brother blog of the SEO Book, one of the SEO world’s finest. No reason why their PPC should not be, eh?
Clix Marketing Blog – Blog by David Szetela, one of the most popular names in the PPC industry, and company. Like all the other PPC blogs I follow, detailed discussion on PPC strategies are addressed here.
PPC Hero – Do you like read detailed steps in setting up and maintaining a PPC campaign? This blog’s for you to read and follow. This is maintiained by the PPC geeks at Hanapin Marketing
So there you go. If you have something to add, please do so in the comments.