Managing a PPC campaign is not for everyone, that’s a fact. If you’re a business owner, you have the option of either to do it yourself, or outsource the management task to a PPC campaign manager, whether an individual or an agency. What are the pros and cons for each option?
DIY - The Pros. Nobody knows your business better than you do. That’s your advantage if you want to do the campaign management by your self. You know what will work and what will not for your business. The Cons. You may not have the experience in managing a PPC campaign yet. Though you may know your business very well, setting up and optimizing a PPC campaign is not as easy as you might think it is. Seasoned PPC managers have years of experience in managing campaigns.
Outsourcing – The Pros. You will have somebody working for you, who have been in the search engine marketing business for years. His/her experience would be a very invaluable asset to your business. You don’t have to do the trial-and-error process, wasting your money along the way. The Cons. You might get services from somebody who just pretends to know PPC campaign management, but actually have no idea on how to do it. You need to be very careful in choosing an individual or an agency to manage your campaigns.
The choice is always yours. You have the option to do-it-yourself or hire a PPC manager. Should you decide to hire one, click here contact a PPC manager.