Here’s another great post from the PPC Blog regarding advertising on Google’s content network. Mastering The Google Content Network ~ PPC Blog.

As described in this article, advertising on Google’s content network is a different ball game. I’ve been doing this for more than 3 years now and the first few months have had its ups and downs. You have to watch the keywords triggered and the websites showing your ads. Whether they are converting or not, and if they are what’s the ROI?

The above-mentioned article would be a good read to those who are planning to start a campaign in Google content network and for those who are already doing it whether successfully or not.