Broad Match Modifier: Google’s New Gem

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I find this post Broad Match Modifier: Google’s New Gem very interesting. Controlling traffic from broad matched keywords is very challenging. Most of the times, the advertiser gets very poor, unrelevant traffic. This beta is only available in Canada and UK for now though. Looking forward to having this worldwide, as this option would be very helpful.

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  1. Google Adwords Broad Match Modifier
  2. Broad Match (Session-Based) Keyword Match Type
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