SEO Training – Batch 2

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SEO training in Cebu, PhilippinesYesterday kicked off batch 2 of the series of SEO trainings I’m conducting. So happy to see that despite the heavy rains, everybody was present and eager to start the new learning.

We covered things like how a search engine operates, how people interacts with search engines, and the importance of search engine optimization for websites. It was a good day for all of us.

In the next session, we will cover topics including web page elements, how to audit a website, how to write search engine friendly articles, and more. This is gonna be another exciting day for all the participants.

PPC Training

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pay per click campaign management training

Yesterday was the culmination of the first ever formal PPC training I conducted. For 2 Saturday afternoons, the training covered the introduction to PPC campaign management.

On the first session, we covered the elements of a PPc campaign. The trainess where shown the process of setting up a PPC campaign starting with keyword research and competitor analysis down to the creation of ad copies. The subjects discussed included landing page copywriting as well as checking relevance of keyowrds and ad copies.

On the second session, we discussed how to setup tracking URLs especially with non-Google Adwords campaigns, that would be tracked in Google Analytics. This time we covered the essence of conversion tracking and optimization. The trainees were taught how to optimize campaigns and what to look for in an existing campagin. They were the taught how to setup goals in google Analytics as well as setting up custom reports and advanced segments using both the old and new Google Analytics.

Facebook Fan Page on Google Adwords

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My cousin just brought me one of the new liquors in town. The search geek that I am, I went to Google to see the alcohol content as well as who made the drink. What I saw in the results flashed some memories in the past few weeks when Google+ was introduced to the world. People where making circles, and posting their Google+ profiles everywhere. Some even advertised their Google+ profiles in Facebook which were unfortunately taken down. Here’s an article from Techcrunch about that.

My search on the liquor though showed that Google doesn’t feel the same way towards Facebook. The lone ad showing on the results page I got was a Facebook Fan Page.

Facebook Fan Page on Google Adwords