About Me

SUMMARY
A Search Engine Marketing professional with 6 years in Search Engine Optimization and Marketing and 4 years in Pay-Per-Click Campaign Management. And an IT professional with 9 years experience in systems design, development, and implementation, 7 years web design and development using HTML, CSS, Joomla!/Mambo Content Management Systems, and WordPress Blogging Engine.

CAREER TRACK RECORD

Xlibris Corporation, Asia Town, IT Park, Cebu                                                                        2010 to present

Search Engine Marketing Consultant

As a consultant, I serve in the following functions:

  • Coordinate with the Lead Generation Manager and her team for campaign optimization
  • Cross-training with other brands
  • Formulate new campaigns
  • Oversee setting up of new campaigns
  • Handle special projects

Xlibris Corporation
P. Remedio St., Banilad
Mandaue City
Sept 2008 to 2010
Officer-In-Charge – SEO/SEM, PPC
• Search Engine Optimization
o On-Page Optimization

  • Make sure all web pages, both content and images, are properly tagged for Search Engine Results Page placement
  • Keyword analysis and utilization for search engine ranking
  • Keyword analysis for content optimization

o Off-Page Optimization

  • Give instructions to writers for blog content optimization
  • Generate anchor texts for writers’ use to enhance in-bound link quality
  • Generate Meta Tags for directory submissions
  • Monitor performance of the blogs and other Social Media Marketing tasks

o Lead Generation

  • Ensure optimum performance of landing pages used in organic lead generation campaigns
  • Monitor and optimize conversions

• Pay-Per-Click Campaign Management
o Campaign Setup

  • Take the lead in keyword analysis for lead acquisition campaigns
  • Take the lead in setting up campaigns, ad groups, and ad copies
  • Landing page optimization

o Campaign Management

  • Ensure all campaigns are in optimal condition
  • Assign team members to maintain campaigns
  • Ensure the team hits targets, both in volume and cost
  • Perform A/B testing across campaigns

o Market Analysis

  • Take the lead in competitor analysis for search engine marketing
  • Project volume and costs on new and test markets

• Web Analytics (Google Analytics, Omniture Suite)
o Setup

  • Set up tracking codes in line with web analytics system requirements
  • Set up custom reports and dashboards in web analytics system

o Management

  • Generate daily reports for conversion monitoring across campaigns
  • Collate reports submitted by team members
  • Monitor performance for both organic and PPC lead acquisition campaigns
  • Analyze reports for campaign optimization opportunities

Freelance July 2005 to Present
Webmaster (Home Based – PLC International Marketing Networks)

  • Search Engine Marketing
    • Social Media Marketing
      • Create and maintain business related blogs
      • Join business related forums
    • Press Releases and On-line Advertising
      • Writing and editing of Press Releases for submission to PR sites
      • Creating ad campaigns to be submitted to on-line classified ads sites targeted to the business
  • Web Design and Search Engine Optimization
    • Web Design
      • Design websites and micro-sites targeted to individual projects
      • Design and develop blogs
      • Design and develop blogs
    • Search Engine Optimization
      • Ensure all campaigns are in optimal condition


Budget Builders Inc.
235 N. Bacalso Ave., Mamabaling, Cebu City
2005-2006
MIS Supervisor

  • MIS Department Head
    • Systems Implementation
      • Spearheaded the implementation of the company’s Enterprise Resource Program (ERP)
      • Spearheaded implementation of accounting systems (Quickbooks)
    • Systems and Network Administration/Management
      • Make sure all systems (Primary domain Controller, SQL Database Server, Mail Server, Files Server) are running, assigning designated personnel for each task
      • Ensure the Networks (Local Area Network, Virtual Private Network) are operational/functional, assigning designated personnel to the task
      • Ensuring the entire network is virus-free
    • Departmental Budget
      • Generate monthly, quarterly, and annual budget for the department
      • Coordinate with top management and Finance Department for the MIS Department’s budget and expenditures


Asian Pacific Group of Companies
26 Harvard St., Cubao, Quezon City 2001-2005
Programmer/Network and System Administrator

  • Systems Developer, Network Administrator, Systems Administrator, Technical Support
    • Programming
      • Developed the companies Buyer’s Ledger, Billing and Cashiering System
    • Systems Administration and Maintenance
      • Maintain the General Accounting System
      • Maintain and update the payroll system
    • Network Administration
      • Ensure all servers and workstations are operational
      • Ensure the whole the whole network is virus-free
    • Adverting/Marketing Support
      • Convert digital materials into VCD format for marketing and advertising campaigns
      • Maintain corporate website www.apgc.com.ph for Search Engine Marketing