About Me
SUMMARY
A Search Engine Marketing professional with 6 years in Search Engine Optimization and Marketing and 4 years in Pay-Per-Click Campaign Management. And an IT professional with 9 years experience in systems design, development, and implementation, 7 years web design and development using HTML, CSS, Joomla!/Mambo Content Management Systems, and WordPress Blogging Engine.
CAREER TRACK RECORD
Xlibris Corporation, Asia Town, IT Park, Cebu 2010 to present
Search Engine Marketing Consultant
As a consultant, I serve in the following functions:
- Coordinate with the Lead Generation Manager and her team for campaign optimization
- Cross-training with other brands
- Formulate new campaigns
- Oversee setting up of new campaigns
- Handle special projects
Xlibris Corporation
P. Remedio St., Banilad
Mandaue City
Sept 2008 to 2010
Officer-In-Charge – SEO/SEM, PPC
• Search Engine Optimization
o On-Page Optimization
- Make sure all web pages, both content and images, are properly tagged for Search Engine Results Page placement
- Keyword analysis and utilization for search engine ranking
- Keyword analysis for content optimization
o Off-Page Optimization
- Give instructions to writers for blog content optimization
- Generate anchor texts for writers’ use to enhance in-bound link quality
- Generate Meta Tags for directory submissions
- Monitor performance of the blogs and other Social Media Marketing tasks
o Lead Generation
- Ensure optimum performance of landing pages used in organic lead generation campaigns
- Monitor and optimize conversions
• Pay-Per-Click Campaign Management
o Campaign Setup
- Take the lead in keyword analysis for lead acquisition campaigns
- Take the lead in setting up campaigns, ad groups, and ad copies
- Landing page optimization
o Campaign Management
- Ensure all campaigns are in optimal condition
- Assign team members to maintain campaigns
- Ensure the team hits targets, both in volume and cost
- Perform A/B testing across campaigns
o Market Analysis
- Take the lead in competitor analysis for search engine marketing
- Project volume and costs on new and test markets
• Web Analytics (Google Analytics, Omniture Suite)
o Setup
- Set up tracking codes in line with web analytics system requirements
- Set up custom reports and dashboards in web analytics system
o Management
- Generate daily reports for conversion monitoring across campaigns
- Collate reports submitted by team members
- Monitor performance for both organic and PPC lead acquisition campaigns
- Analyze reports for campaign optimization opportunities
Freelance July 2005 to Present
Webmaster (Home Based – PLC International Marketing Networks)
- Search Engine Marketing
- Social Media Marketing
- Create and maintain business related blogs
- Join business related forums
- Press Releases and On-line Advertising
- Writing and editing of Press Releases for submission to PR sites
- Creating ad campaigns to be submitted to on-line classified ads sites targeted to the business
- Social Media Marketing
- Web Design and Search Engine Optimization
- Web Design
- Design websites and micro-sites targeted to individual projects
- Design and develop blogs
- Design and develop blogs
- Search Engine Optimization
- Ensure all campaigns are in optimal condition
- Web Design
Budget Builders Inc.
235 N. Bacalso Ave., Mamabaling, Cebu City
2005-2006
MIS Supervisor
- MIS Department Head
- Systems Implementation
- Spearheaded the implementation of the company’s Enterprise Resource Program (ERP)
- Spearheaded implementation of accounting systems (Quickbooks)
- Systems and Network Administration/Management
- Make sure all systems (Primary domain Controller, SQL Database Server, Mail Server, Files Server) are running, assigning designated personnel for each task
- Ensure the Networks (Local Area Network, Virtual Private Network) are operational/functional, assigning designated personnel to the task
- Ensuring the entire network is virus-free
- Departmental Budget
- Generate monthly, quarterly, and annual budget for the department
- Coordinate with top management and Finance Department for the MIS Department’s budget and expenditures
- Systems Implementation
Asian Pacific Group of Companies
26 Harvard St., Cubao, Quezon City 2001-2005
Programmer/Network and System Administrator
- Systems Developer, Network Administrator, Systems Administrator, Technical Support
- Programming
- Developed the companies Buyer’s Ledger, Billing and Cashiering System
- Systems Administration and Maintenance
- Maintain the General Accounting System
- Maintain and update the payroll system
- Network Administration
- Ensure all servers and workstations are operational
- Ensure the whole the whole network is virus-free
- Adverting/Marketing Support
- Convert digital materials into VCD format for marketing and advertising campaigns
- Maintain corporate website www.apgc.com.ph for Search Engine Marketing
- Programming
