GA’s Advanced Segmentation continues to amaze me. Consolidated 3 or 4 reports before is now just a single report. It is very time-saving and gets easier to use.

One of the greatest resources in its use is the Fire Horse SEO Blog. David Harry, the blog’s author, explains in plain and in step-by-step process, the use of segmentation. Here are his posts:

Google-Analytics-tips-for-SEO
Google-Analytics-tips-for-SEO II

Joomla has a new release, Joomla 1.5.8 [Wohnaiki]. This release contains a number of bug fixes and two moderate-level security fixes. Just 2 months after the release of Joomla 1.5.7, another release is now available.

It’s been a week since I started playing with the Beta Custom Reports of Google Analytics. And so far so good. No need for profiles and exclusions/inclusions. Just set-up a custom report, save to your dashboard, and your good to go.

I have a little problem with the Beta Advanced Segments though. Each time I use it, my CPC data disappears until the next day. I e-mailed Google and it seems it’s an isolated issue. Waiting for them to get to the bottom of it.

I have been playing with Google Analytics lately, creating new profiles and new filters, generating different report types. Using Regular Expressions in the filters has been very helpful in achieving the desired results. Lunametrics provides a comprehensive guide on Using Regular Expressions in Google Analytics.

Organic campaigns take a lot of time. Some results vary, but on the average, you will see the results in at least 3 months, maybe more or maybe less. PPC on the other hand is quick. A few hours after setting up and you will already see the results.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.

I installed an SEO plug-in for WordPress called All-in-One SEO. This plug-in automatically optimizes the titles for search engines  and generates META tags automatically. The good thing with this is that you can manually override the generated tags and descriptions.

A must use plug-in.

Just recently, WordPress released v ersion 2.6.3, which they say is a minor security release but is still worth downloading and upgrading. I was reading New Wordpress Hacking Strategy Using Cloaking to Target Google IP Addresses and decided to check my WP installation. Thankfully, I got to find out there’s a new version released.

These past few days, I have played with Page Rank Sculpting, putting “nofollow” on some external links. Though my tests are not that massive, it seems it’s doing its purpose. To what good extent, I’m still waiting for more results to come.

I installed the Google XML Sitemap for Wordpress and I like what it’s doing to my blog. I manually checked the sitemap the plug-in generated and it seems everything is OK. The good thing with this plug-in is that it re-generates the sitemap everytime you make a new post.

I have been using Google Analytics for 2 years now. But since the websites I manage and monitor with are not that big and complicated, I haven’t been able to explore it extensively. Recently though I have been tasked to do SEO for a bigger website and since then I started digging into Goggle Analytics.

In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.

Keyword analysis is the first step in SEO, as well as when you are setting up a PPC campaign. There are a lot of tools to do this, both paid and free. I stick to the free ones for financial constraints ;).

How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume² / # of competitors.

We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.