When creating reports for clients, most of the time the available pre-defined standard reports are not enough. That’s the reason for the custom reporting feature of Google Analytics. The custom report features in the new Google Analytics is almost the same to the old one, except for a few additions. The interface is very different though. I’ll be showing you how to setup a basic custom report.
The first screen you as soon as you hit the create new custom report report button is the one below:
In this screen, you can name your report for easy referencing. Now you’re ready to setup the elements in your custom report. First up is the Metric Group. It’s here that you decide what metrics do you want to see. Visitors vs Unique Visitors, Bounce Rate, Conversion Rate, Conversions, etc.
Next steps is one of the features that is not available in the old Google Analytics custom reporting. In the old one, you have to create an advanced segment separately to create some filters of sorts. In the new GA, you can now include filters/segments in the custom report itself. So if your custom report is designed for organic traffic metrics only, you can then set a filter.
Last part of the report would be the option to make your custom report available to other profiles in your account. So instead of creating a custom report for each profile, you can now use your report to any of the profiles in your Google Analytics account.