Building custom reports in Google Analytics has become easier. If some of the data you need is already in a standard report but you just need more data sets, you don’t have to build from scratch anymore.
For example, you need to associate costs for the “Placement Report” found under the advertising tab. All you need to do is open the report and click the customize button as shown below:
Continue reading “Customizing Google Analytics Standard Reports” »
Knowing where your ads appear in Gogle Adwords’ Display Network is a must. No matter how targeted your keywords are, your ads may still appear on non-relevant made-for-adsense sites. The problem is, the placement reports are updated in the Adwords interface after 48 hours then you get a complete list of referring sites or placements. Most of the times, this is a little too late. You might have incurred spend on unqualified clicks already.
So what should you do?
First – Connect your Adwords account to your Google Analytics account. On the “Tools and Analysis” tab in Adwords, click on “Google Analytics”. Once you’re in Google Analytics interface, select the account you want to connect to Adwords, click on Admin then click on “Data Source”. You will now see the Adwords account to connect to. You need to have administrative access to both accounts in order to do this. Continue reading “How to Track Adwords Placements with Google Analytics” »
When creating reports for clients, most of the time the available pre-defined standard reports are not enough. That’s the reason for the custom reporting feature of Google Analytics. The custom report features in the new Google Analytics is almost the same to the old one, except for a few additions. The interface is very different though. I’ll be showing you how to setup a basic custom report.
The first screen you as soon as you hit the create new custom report report button is the one below:
Continue reading “Creating Custom Reports in the New Google Analytics” »