Google Adwords, Biggest Factors

I have been managing PPC accounts for a while now. Some are small and some have big budgets. Managing PPC sometimes though is like a cat and mouse play. Very time consuming if you want good results. Not to mention Google’s very vague explanations on the factors of a good PPC campaign.

Just recently though, one of my favorite SEO/SEM blogs posted a very good view on Google’s Ad Auction factors as they call it. Here are the links to their posts:

Google Quality Score
Google Ad Rank

Check other related posts.

• The Google Content Network
• Improved Keyword Diagnosis – Google AdWords
• Organic and PPC Campaigns