I was checking one the PPC accounts I’m managing today, and when I pulled out the search query report, I found a keyword match type that caught my attention.

According to Google Adwords Help, “when determining which ads to show on a Google search result page, the AdWords system considers the user’s current search term as well as some of the user’s previous searches during the same search session. If the system detects a relationship, it’ll show ads related to these other terms, too”. According to their definition of session-based broad match, “The search term is considered to be a variation of a keyword from your account, based on previous searches that the user has done during his or her search session”.