Google Adwords again released new features in Search funnel reports. These features would help advertisers better understand the path to conversion, starting from the first click to the assisted conversions.
Below is a list of the new features:
- Longer, customizable Conversion history Window – the default was 30 days, now the advertiser has the option to go 60 or even 90 days.
- Only show conversion paths – the advertiser will now have the capability to sanitize the search funnel data, which excludes conversion paths that may have been diluted by deleted cookies in the browser.
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