New Features in Adwords Search Funnels

Google Adwords again released new features in Search funnel reports.  These features would help advertisers better understand the path to conversion, starting from the first click to the assisted conversions.

Below is a list of the new features:

  1. Longer, customizable Conversion history Window – the default was 30 days, now the advertiser has the option to go 60 or even 90 days.
  2. Only show conversion paths – the advertiser will now have the capability to sanitize the search funnel data, which excludes conversion paths that may have been diluted by deleted cookies in the browser.

search funnel report

Please click on the link below to read the full article:

New Features in Search Funnels – Inside AdWords.

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2 Comments

  1. Shane says:

    Looks like a great new feature thanks for sharing. I have been trying to raise awareness of the use of coffee grounds for compost and gardening, so this will actually help me in working out the best ways of getting the message across. Thanks again mate.

    http://shanegenziuk.wordpress.com
    Shane recently posted..Ground to Ground – Coffee Grounds on FacebookMy Profile

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