After a long while of just asking for a report from a staff, I was creating campaign report yesterday. And… I can’t find the report I needed in the reports tab! Thanks to the team supervisor who pointed to me where I can find the report I’m looking for.

Well, a lot of things have changed. It’s now easier generating reports. No exports and downloads are necessary. Columns and arrangements can now be edited easily. And a lot more.

There are still things the Adwords team have to do though. Like I’m not able to show conversions on a per hour basis. I can get the impressions, and clicks per hour, but no conversions. which means I will still have to login to my Google Analytics account to pull out the hourly conversion data.

In an overall perspective though, Adwords did a good job on the reporting side of things. Below is a recap of the changes from the official Adwords blog.

A few updates on reporting in AdWords – Inside AdWords.