Getting website traffic is almost everybody’s goal. Getting qualified traffic, the penultimate. But how would you know when you’ve got quality traffic to your website? Analytics! My favorite tool as always is Google Analytics. It’s FREE and it does the job, most of the times.

Now back to knowing if you have quality traffic to your site. To know it, you need to know how to segment your traffic. What should be included in the report? What exclusions do you need to do? The official Google Analytics blog released a series of posts title “The Power of Exclusion”. Here’s a recap:

1. Power of Exclusion Part I – discussed in this post is how to setup Advanced Segment.
2. Power of Exclusion Part II – in this 2nd post, how to use Advanced Segments is discussed
3. Power of Exclusion Part III – how to read and analyze the report