On-page Optimization Tools

• SEOmoz On-Page Report Card – This tool is very handy when checking the essential elements of a webpage. Upon running the optimization process, the tool gives suggestions on how to optimize the page the user have selected. After which, the tools grades your page. This tool is available to all pro account holders only.
• Link Assistant’s Website Auditor – This tool functions almost the same as the SEOmoz tool. With this tool though, you can run competitor analysis together with the on-page analysis of your website. There’s a free version as well as a paid version.

Off-page Optimization Tools

• Link Diagnosis – A very nifty Free tool to analyze your link profile as well as you competitors’. The tool shows you “good” links, “no-follow” links, and even “missing” links.
• Open Site Explorer – Another tool from SEOmoz. A link profiler for your website and your competitors’. The free version comes with limited features, while the paid one is more versatile.
• Whitespark Local Citation Finder – A very powerful tool for local SEO. You want to rank with your Google places page? This tool is a very big help. And it comes with a free and paid version as well.

But is microformat? According to its own wiki site, Microformats are small patterns of HTML to represent commonly published things like people, events, blog posts, reviews and tags in web pages. Microformats enable the publishing of higher fidelity information on the Web; the fastest and simplest way to provide feeds and APIs for the information in your website.

If you are interested to learn how microformat works and how to implement it in your site, here’s a few good articles regarding microformats:

The Microformat Wiki
The Microformat Reference Guide
Microformat Options – Microformat or RDFa
Google and Microformats

These are just a few of my favorites and if you have more to add, feel free to leave it in the comments.

A/B Case Study: How MEC Found a 404 Page Winner « Get Elastic Ecommerce Blog.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.

In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.

How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume² / # of competitors.

We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.

While reviewing some link building strategies, I stumbled upon this link building article from SEObook.