I have been in the SEO industry for 6 years now, 2 years before I joined the PPC industry. During the past 6 years, I have tried using a lot of tools in both on-page and off-page SEO.
On-page Optimization Tools
- SEOmoz On-Page Report Card – This tool is very handy when checking the essential elements of a webpage. Upon running the optimization process, the tool gives suggestions on how to optimize the page the user have selected. After which, the tools grades your page. This tool is available to all pro account holders only.
- Link Assistant’s Website Auditor – This tool functions almost the same as the SEOmoz tool. With this tool though, you can run competitor analysis together with the on-page analysis of your website. There’s a free version as well as a paid version.
Off-page Optimization Tools
- Link Diagnosis – A very nifty Free tool to analyze your link profile as well as you competitors’. The tool shows you “good” links, “no-follow” links, and even “missing” links.
- Open Site Explorer – Another tool from SEOmoz. A link profiler for your website and your competitors’. The free version comes with limited features, while the paid one is more versatile.
- Whitespark Local Citation Finder – A very powerful tool for local SEO. You want to rank with your Google places page? This tool is a very big help. And it comes with a free and paid version as well.