SEO Web Junction » search engine optimization

Primal: Semantically Driven Keyword Research

Jun — Tue, 27 Jul 2010 00:21:28 +0000

Here’s a really good post from Ann Smarty of Search Engine Journal. She is talking about another player in the keyword research world. The program looks very promising especially that it offers semantically related keywords and phrases. This could be usefully when writing an article or when setting up a PPC campaign. Maybe of more use to some people.

Here’s the link to the article:

Primal: Semantically Driven Keyword Research and Brainstorming Assistant Search Engine Journal.

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SEO Competitor Research with Excel

Jun — Thu, 22 Jul 2010 23:56:04 +0000

I just found this very useful tool from the Search Engine People blog. This excel file makes competitive research easier to do. You can see who are your strongest competitors as well as know how strong they are.

The best thing about the tool is that you can choose which web server you would want to use, which makes it very handy when you are doing international SEO and geo-targeting.

Thanks to Yoav Ezer for sharing this awesome tool.

How to Perform SEO Competitor Research with Excel | Search Engine People | Toronto.

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Video Sitemaps – Google’s Official Reference Guide

Jun — Sun, 18 Jul 2010 23:22:44 +0000

Now it’s getting better. Since more and more videos are getting into search results, it’s only reasonable for Google to provide a guide for those who want their videos crawled and indexed by Google, and thus appear on SERPs.

So for webmasters who have videos in their sites, here’s a quick rundown on the subject matter:

Google Launches Official Reference Guide For Video Sitemaps.

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Google’s Latest Patent About Links

Jun — Tue, 13 Jul 2010 23:31:51 +0000

Another great post from Search Engine Land regarding Google’s viewpoint on links. Throughout the whole SEO community, there are varied assumptions/assertions on the value of links, anchor texts, and relevance to target content from source.

Read on to see some viewpoints on Google’s patents on links:

5 Things Google’s Latest Patent Tells Me About Links.

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Link Building with the Experts – An Interview

Jun — Fri, 09 Jul 2010 05:57:13 +0000

Here’s a very long but very good interview on link building. As most of the search engine marketers know, link building plays a very important role in search engine rankings. So take your time in reading the article below:

Link Building with the Experts Interview.

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Video SEO – by the Gypsy

Jun — Thu, 08 Jul 2010 03:23:45 +0000

Been following this topic for quite some time now. Since more and more people are into videos, whether through social media sharing, tutorials, product presentation, and anything else.

Video SEO is now a must. Here’s a very good article from the Gypsy:

Video SEO for Ecommerce | Universal Search | Search Engines.

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Video SEO: A Technical Guide

Jun — Fri, 02 Jul 2010 12:16:20 +0000

Here’s a very good technical guide to video SEO. As people are more and more into videos, it is very important to get your videos the exposure they deserve. Optimize and publicize your videos.

Video SEO: A Technical Guide – Yoast – Tweaking Websites.

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The Free Beginner’s Guide for SEO

Jun — Fri, 02 Jul 2010 12:11:06 +0000

SEOmoz, one of the most trusted names in SEO, released this very informative and comprehensive beginner’s guide to SEO. This to me is not only helpful to the beginners but to old-timers alike. A very good refresher course to the seasoned SEO.

SEO: The Free Beginner’s Guide From SEOmoz.

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404 Page A/B Testing Case Study

Jun — Tue, 18 May 2010 06:57:35 +0000

Found an interesting post in my RSS feeds today regarding A/B testing on 404 pages. Been doing something like this, but never came to a point this far. The results they posted amazed me, prompting me to go as deep as they did.

A/B Case Study: How MEC Found a 404 Page Winner « Get Elastic Ecommerce Blog.

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International SEO

Jun — Fri, 13 Mar 2009 11:01:41 +0000

A lot of people are turning into SEO. In relation to this, a new challenge has come up, and that is international geo-targeting. How would one get on with geo-targeting specially the international SEO? Here’s a rundown of the things to consider when doing international SEO geo-targeting.

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Are Paid Links Worth the Risk?

Jun — Sun, 08 Feb 2009 12:04:37 +0000

In my more than 2 years of doing SEO, I have heard a lot of times about the risk of using paid links. It has been said that Search Engines especially Google don’t like paid links, when they are used to manipulate rankings rather than just boosting traffic. The question though would be, how accurate are their algorithms that track what these kind of links are being used for?

Here’s a good article about paid links.

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How Important is Bounce Rate?

Jun — Sat, 03 Jan 2009 00:47:15 +0000

I have been reading about bounce rate before the end of the year 2008, and there are some notable discussions on the subject matter. The question still remains though. Is bounce rate an important ranking signal? Could it affect your search rankings?

Here are notable posts and discussions in the web:

Bounce Rate as Ranking Signals
Google Says, Bounce Rates For Search Rankings “Spammable” & “Noisy
Bounce Rate SEO Fallacies

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A Refresher on Bounce Rate

Search Engine Optimization in 2009

Jun — Sat, 20 Dec 2008 12:25:17 +0000

2008 is soon to pass. What does the coming year hold for all Search Engine Optimization practitioners? What algorithm updates will the search engines implement? Will Google continue to dominate the Search Market? Will there be a massive effect from the Google SearchWiki? Personalized Search in 2009? Will Yahoo increase its search market share? Microsoft and Yahoo merger?

We will soon find out…

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Organic and PPC Campaigns

Jun — Sat, 01 Nov 2008 00:49:00 +0000

Organic campaigns take a lot of time. Some results vary, but on the average, you will see the results in at least 3 months, maybe more or maybe less. PPC on the other hand is quick. A few hours after setting up and you will already see the results.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.

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All in One SEO Pack for WordPress

Jun — Tue, 28 Oct 2008 11:58:54 +0000

I installed an SEO plug-in for WordPress called All-in-One SEO. This plug-in automatically optimizes the titles for search enginesÂ and generates META tags automatically. The good thing with this is that you can manually override the generated tags and descriptions.

A must use plug-in.

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Google Analytics Advanced Filters

Jun — Tue, 14 Oct 2008 12:10:16 +0000

I have been using Google Analytics for 2 years now. But since the websites I manage and monitor with are not that big and complicated, I haven’t been able to explore it extensively. Recently though I have been tasked to do SEO for a bigger website and since then I started digging into Goggle Analytics.

In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.

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Keyword Efficiency Index

Jun — Fri, 10 Oct 2008 23:18:12 +0000

Keyword analysis is the first step in SEO, as well as when you are setting up a PPC campaign. There are a lot of tools to do this, both paid and free. I stick to the free ones for financial constraints .

How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume² / # of competitors.

We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.

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Small Business SEO

Jun — Fri, 10 Oct 2008 10:36:28 +0000

I visited one of my favorite SEO blogs today and found a very interesting article, Small Business SEO: It’s About Education and Empowerment. The article was very straight-forward and of great value when you offer SEO services to small and medium sized businesses.

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Link Building 101

Jun — Thu, 09 Oct 2008 12:44:51 +0000

Is link building still a part of SEO? To me it still is. Though it’s not the same a few years ago wherein webmasters just swap links or drop links everywhere. As algorithms of search engines change, link building techniques change.

While reviewing some link building strategies, I stumbled upon this link building article from SEObook.

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SEO in Practice

Jun — Wed, 08 Oct 2008 11:08:22 +0000

Another great site for Search Engine Optimization enthusiasts is SEO in Practice. A very thorough step-by-step guide SEO in my opinion. And the best of all is that it’s FREE. So if you have some spare time, you should have for a great thing like this, go over to their site and get on with their DIY SEO.