A lot of people are turning into SEO. In relation to this, a new challenge has come up, and that is international geo-targeting. How would one get on with geo-targeting specially the international SEO? Here’s a rundown of the things to consider when doing international SEO geo-targeting.

In my more than 2 years of doing SEO, I have heard a lot of times about the risk of using paid links. It has been said that Search Engines especially Google don’t like paid links, when they are used to manipulate rankings rather than just boosting traffic. The question though would be, how accurate are their algorithms that track what these kind of links are being used for?

Here’s a good article about paid links.

I have been reading about bounce rate before the end of the year 2008, and there are some notable discussions on the subject matter. The question still remains though. Is bounce rate an important ranking signal? Could it affect your search rankings?

Here are notable posts and discussions in the web:

Bounce Rate as Ranking Signals
Google Says, Bounce Rates For Search Rankings “Spammable” & “Noisy
Bounce Rate SEO Fallacies

2008 is soon to pass. What does the coming year hold for all Search Engine Optimization practitioners? What algorithm updates will the search engines implement? Will Google continue to dominate the Search Market? Will there be a massive effect from the Google SearchWiki? Personalized Search in 2009? Will Yahoo increase its search market share? Microsoft and Yahoo merger?

We will soon find out…

Organic campaigns take a lot of time. Some results vary, but on the average, you will see the results in at least 3 months, maybe more or maybe less. PPC on the other hand is quick. A few hours after setting up and you will already see the results.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.

I installed an SEO plug-in for WordPress called All-in-One SEO. This plug-in automatically optimizes the titles for search engines  and generates META tags automatically. The good thing with this is that you can manually override the generated tags and descriptions.

A must use plug-in.

I have been using Google Analytics for 2 years now. But since the websites I manage and monitor with are not that big and complicated, I haven’t been able to explore it extensively. Recently though I have been tasked to do SEO for a bigger website and since then I started digging into Goggle Analytics.

In my recent quest, I discovered its advanced filtering capabilities. Some very useful guides I have found in the Web Analytics blog category of LunaMetrics. Check the step-by-step Google Analytics Advanced Filtering here.

Keyword analysis is the first step in SEO, as well as when you are setting up a PPC campaign. There are a lot of tools to do this, both paid and free. I stick to the free ones for financial constraints .

How do we get the KEI? First step, is get the search volume of your keyword. I use Google Keyword Tool for this one. Next step is getting the number of competitors. Now we have the basic components for computing the KEI. KEI = Search Volume² / # of competitors.

We get the KEI, we get the better performing keyword for both our organic search and PPC campaigns.

I visited one of my favorite SEO blogs today and found a very interesting article, Small Business SEO: It’s About Education and Empowerment. The article was very straight-forward and of great value when you offer SEO services to small and medium sized businesses.

Is link building still a part of SEO? To me it still is. Though it’s not the same a few years ago wherein webmasters just swap links or drop links everywhere. As algorithms of search engines change, link building techniques change.

While reviewing some link building strategies, I stumbled upon this link building article from SEObook.

Another great site for Search Engine Optimization enthusiasts is SEO in Practice. A very thorough step-by-step guide SEO in my opinion. And the best of all is that it’s FREE. So if you have some spare time, you should have for a great thing like this, go over to their site and get on with their DIY SEO.