Local SEO – How To

During the course of the last few months, after Google put more weight in the Google Places listings, geo-targeted or local SEO has emerged as one of the important search engine optimization tasks. Small business that caters to a focused geo-targeted market have been busy in getting their websites optimized, to be in what people call “the seven pack”. But how can somebody get a website listed in the 1st seven results pulled out from Google Places?

There are things you can do to optimize your site for local search. And most of all, there are handy tools to make local search optimization easier. First, let’s get down with some steps on how to get “prospects” for local citations and listings using one of the most common tools, Google. Avery useful feature to use would be the “discussion” tab. As you can see in the image below, you can get opportunities for links, citations and listings by doing a local search and switching to the discussion tab.

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Diversifying Your Back-Links

Google’s Algorithm change that occurred on “May Day” had webmasters all over the internet in turmoil due to massive drops in rankings and complete chaos in the search engine. There was a couple of things that changed on this day, but one of the most crucial changes was the amount of weight that Google put on exact match domain names in regards to their ranking system. Many webmasters that had a lot of exact match domain names completely lost rankings to many of their sites that day, and one thing was for sure: The days where you could just throw up websites with exact match domain names and virtually no back-links and expect them to rank were over. Google wants you to have a solid foundation of back-links, and they want you to have a diverse set of them.

Different Types of Back-links

There are all sorts of back-links that you can get and diversifying the type you target will mean better rankings in Google. Google views a website with only one or two different types of back-links as being somewhat spammy, and this is what you want to avoid. Different types of back-links that you can get include but are not limited to:

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