My New Baby

Posted on September 24, 2010 by semadmin

I started running a campaign for an Australian client four days ago and I’m very happy with the results. It’s not yet running on a larger scale though as we want to take it slow during the first two weeks, just testing the waters.

Statistics are looking good so far. 5.8% CTR and 36.67% conversion rate. This is a lead generation campaign and so far so good. Lead cost is @ $3.45, still 40% below target which means more room for improvements and adjusment is the campaigns.

Hopefully we can bump up the traffic while maintaining costs and conversions.

New My Client Center Features

Posted on September 22, 2010 by semadmin

Do you use MCC (My client Center) for managing your Adwords accounts? The Google Adwords team announced in Inside Adwords about the release of a new feature. The E-mail notifications and custom alerts.

Now instead of setting up notifications and alerts on a per account basis, you can set it all up using your MCC account. Sweet!

Please click the link below for the details of this new Adwords MCC feature:

New My Client Center features: email notifications and custom alerts – Inside AdWords.

Yahoo and Bing Alliance in Action

Posted on September 1, 2010 by semadmin

After last week’s showing of “Powered by Bing” in the footer of Yahoo Search, now they shifted the gears and moved on to PPC integration. Soon, Yahoo Search Marketing will be powered by Bing as well. When I logged in to one our client’s account yesterday, here’s what I’ve got as as a welcome screen. Please click on the image to see the actual image.