The Importance of Landing Pages in PPC

Landing pages play a very important role in PPC. Just like your keywords should connect to your ad copy, same goes with the connection of your ad copy to your landing pages. I have seen minor tweaks on landing pages that have resulted to much higher conversion rates.

For example, on a campaign that I inherited from somebody, a minor tweak in the landing page increased conversion rate from 7% to 15%. That’s more than 100% increase! The minor tweak I mentioned was just adding dynamic headlines, so that when the ad copy says “selling apple”, the landing page headline should say “selling apple” instead of just using a generic headline for all landing pages.

If you want to do some tests on your landing pages, here are some really good stuff on conversion optimization on landing pages:

Conversion Heroes Part 7: Landing Page Optimization
Your Landing Page Sucks!

PPC Campaign Management

I have been doing PPC Campaign Management for 4 years now. I’ve seen the ups and downs in the PPC industry, as well as met the good, the bad, and the ugly in the PPC world, online. I’m also following a handful of PPC blogs and articles, religiously reading them daily, educating myself everyday, learning the best practices in my profession.


I have the privilege, yes I call it a privilege, of managing accounts ranging from $1,000 to $500,000 per month, from small business accounts to the big corporate ones. From health products, to online gambling, to book publishing, and more business niches. I have campaigns running on Google Adwords, Yahoo Search Marketing, Microsoft Adcenter, Facebook, Adknowledge, Clicksor, Miva, and many more.


Yet I still feel there’s a lot more to learn. Everyday, the playing field changes. What’s applicable and going great today, may not work for the clients tomorrow. Every day is a brand new challenge. Companies merge, businesses acquired by other businesses, these things makes things more complicated especially in the search engine marketing field.


But this is my passion. I thrive in these daily challenges and I’m always looking forward to what tomorrow brings.

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