SEO Web Junction » Pay Per Click Advertising

Google Adwords Broad Match Modifier

Jun — Mon, 19 Jul 2010 01:31:16 +0000

In my 4 years in PPC campaign management, I sparingly use broad matched keywords. This is because I find it very hard to control how the matches are being done. Somebody has to monitor the search queries that trigger the impression and click, and setup negatives when deemed necessary. A bit tedious task.

Then came the broad match modifier. The description in the article below looks very promising for this match type. This is a “soon to see” thing though since it’s pretty early to tell if this works out some magic.

See the article below from the official Google Adwords blog:

New keyword targeting feature rolling out globally – Inside AdWords.

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Improved Keyword Diagnosis – Google AdWords

Jun — Fri, 02 Jul 2010 03:35:25 +0000

Another good tool from Google Adwords. This time an advertiser is able to diagnose the keywords in each campaign.

Here’s the link from Google Adwords’ official blog:

Improved keyword diagnosis — no appointments necessary – Inside AdWords.

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12 Physiological Triggers ~ PPC Blog

Jun — Sun, 30 May 2010 01:49:01 +0000

Managing PPC campaigns is not just a walk in the park. As buyers online get more and more choosy and intelligent, formulating ads that triggers a click on your ad and of course a sale becomes more challenging.

Here’s a blog post that lists these triggers for your PPC ads:

12 Physiological Triggers ~ PPC Blog.

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Gmail’s Funbox – Placement Advertising

Jun — Thu, 20 May 2010 04:57:22 +0000

This topic got me very interested as I am managing a campaign on managed placements in Google Adwords. What’s interesting is how we can tailor campaigns to Gmail. I am also managing a campaign with AdKnowledge, a similar approach with Gmail managed placement, which is getting good returns.

Time to do some tweaking now. You can read the article below:

Do you know about Gmail\’s Funbox? : The ROI Revolution Blog.

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Broad Match Modifier: Google’s New Gem

Jun — Mon, 17 May 2010 00:42:51 +0000

I find this post Broad Match Modifier: Google’s New Gem very interesting. Controlling traffic from broad matched keywords is very challenging. Most of the times, the advertiser gets very poor, unrelevant traffic. This beta is only available in Canada and UK for now though. Looking forward to having this worldwide, as this option would be very helpful.

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Google Adwords Quality Score

Jun — Sun, 27 Dec 2009 04:19:00 +0000

There’s no doubt that having a good Quality Score means better ad positioning, higher impression share, and lower cost per click. But what are the things one should consider especially when setting up a new campaign in Google Adwords? ROI Revolution gives a list they call as Google Initial Quality Score Checklist

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Thee Yahoo Content Network

Jun — Thu, 04 Jun 2009 22:38:08 +0000

Ah! Just when I thought I’ve got things sorted out with the Google Content Network click fraud. Now it’s Yahoo’s content network. Hundreds of clicks from websites without a single conversion. And since Yahoo’s reporting is not as robust as Google’s, I have got no choice but to shut down my Yahoo Content Network ads for the meantime, until I get things cleared. Whew!

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