There’s no doubt that having a good Quality Score means better ad positioning, higher impression share, and lower cost per click. But what are the things one should consider especially when setting up a new campaign in Google Adwords? ROI Revolution gives a list they call as Google Initial Quality Score Checklist

Ah! Just when I thought I’ve got things sorted out with the Google Content Network click fraud. Now it’s Yahoo’s content network. Hundreds of clicks from websites without a single conversion. And since Yahoo’s reporting is not as robust as Google’s, I have got no choice but to shut down my Yahoo Content Network ads for the meantime, until I get things cleared. Whew!