Category Archives: Pay Per Click Advertising

PPC Training

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pay per click campaign management training

Yesterday was the culmination of the first ever formal PPC training I conducted. For 2 Saturday afternoons, the training covered the introduction to PPC campaign management.

On the first session, we covered the elements of a PPc campaign. The trainess where shown the process of setting up a PPC campaign starting with keyword research and competitor analysis down to the creation of ad copies. The subjects discussed included landing page copywriting as well as checking relevance of keyowrds and ad copies.

On the second session, we discussed how to setup tracking URLs especially with non-Google Adwords campaigns, that would be tracked in Google Analytics. This time we covered the essence of conversion tracking and optimization. The trainees were taught how to optimize campaigns and what to look for in an existing campagin. They were the taught how to setup goals in google Analytics as well as setting up custom reports and advanced segments using both the old and new Google Analytics.

Top 5 PPC Blogs

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The Pay-Per-click Management arena is as dynamic as the SEO one. You don’t want to get left behind, thus regularly have to update yourself on the current trend. To do this, you have to be aware of what the industry leaders are talking about, in other words read their blogs.

Below are my 5 personal favorites.

Rimm-Kaufman Group, RKG Blog – This blog provides facts about PPC backed up by nifty graphs and analytics data. A very informative PPC blog.

Click Equations Blog – Another blog that discusses PPC strategies and very understable explanations on the basin basic and advanced PPC strategies.

PPC Blog – The name speaks for itself. The sister/brother blog of the SEO Book, one of the SEO world’s finest. No reason why their PPC should not be, eh?

Clix Marketing Blog – Blog by David Szetela, one of the most popular names in the PPC industry, and company. Like all the other PPC blogs I follow, detailed discussion on PPC strategies are addressed here.

PPC Hero – Do you like read detailed steps in setting up and maintaining a PPC campaign? This blog’s for you to read and follow. This is maintiained by the PPC geeks at Hanapin Marketing

So there you go. If you have something to add, please do so in the comments.

PPC Management – DIY or Outsource?

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Managing a PPC campaign is not for everyone, that’s a fact. If you’re a business owner, you have the option of either to do it yourself, or outsource the management task to a PPC campaign manager, whether an individual or an agency. What are the pros and cons for each option?

DIY -  The Pros. Nobody knows your business better than you do. That’s your advantage if you want to do the campaign management by your self. You know what will work and what will not for your business. The Cons. You may not have the experience in managing a PPC campaign yet. Though you may know your business very well, setting up and optimizing a PPC campaign is not as easy as you might think it is. Seasoned PPC managers have years of experience in managing campaigns.

Outsourcing – The Pros. You will have somebody working for you, who have been in the search engine marketing business for years. His/her experience would be a very invaluable asset to your business. You don’t have to do the trial-and-error process, wasting your money along the way. The Cons. You might get services from somebody who just pretends to know PPC campaign management, but actually have no idea on how to do it. You need to be very careful in choosing an individual or an agency to manage your campaigns.

The choice is always yours. You have the option to do-it-yourself or hire a PPC manager. Should you decide to hire one, click here contact a PPC manager.