Category Archives: Google Adwords

How to Track Adwords Placements with Google Analytics

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Knowing where your ads appear in Gogle Adwords’ Display Network is a must. No matter how targeted your keywords are, your ads may still appear on non-relevant made-for-adsense sites. The problem is, the placement reports are updated in the Adwords interface after 48 hours then you get a complete list of referring sites or placements. Most of the times, this is a little too late. You might have incurred spend on unqualified clicks already.

So what should you do?

First – Connect your Adwords account to your Google Analytics account.  On the “Tools and Analysis” tab in Adwords, click on “Google Analytics”. Once you’re in Google Analytics interface, select the account you want to connect to Adwords, click on Admin then click on “Data Source”. You will now see the Adwords account to connect to. You need to have administrative access to both accounts in order to do this. Continue reading “How to Track Adwords Placements with Google Analytics” »

Facebook Fan Page on Google Adwords

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My cousin just brought me one of the new liquors in town. The search geek that I am, I went to Google to see the alcohol content as well as who made the drink. What I saw in the results flashed some memories in the past few weeks when Google+ was introduced to the world. People where making circles, and posting their Google+ profiles everywhere. Some even advertised their Google+ profiles in Facebook which were unfortunately taken down. Here’s an article from Techcrunch about that.

My search on the liquor though showed that Google doesn’t feel the same way towards Facebook. The lone ad showing on the results page I got was a Facebook Fan Page.

Facebook Fan Page on Google Adwords

Broad Match (Session-Based) Keyword Match Type

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I was checking one the PPC accounts I’m managing today, and when I pulled out the search query report, I found a keyword match type that caught my attention.

broad match session based keyword match type

According to Google Adwords Help, “when determining which ads to show on a Google search result page, the AdWords system considers the user’s current search term as well as some of the user’s previous searches during the same search session. If the system detects a relationship, it’ll show ads related to these other terms, too”. According to their definition of session-based broad match, “The search term is considered to be a variation of a keyword from your account, based on previous searches that the user has done during his or her search session”.