When Google Adwords announced Enhanced Campaigns, there were mixed emotions coming from practitioners in the search marketing industry. The biggest would be the unification of Desktop, Tablet, and Mobile campaigns.
I for one, usually build my campaigns that way, having a separate campaign for each of the devices I mentioned. The reason is that audiences using …Continue Reading »
I just noticed this today in one of the Google Adwords accounts I’m managing. In the date range drop down menu, there’s already a “Compare dates” choice.
Knowing where your ads appear in Gogle Adwords’ Display Network is a must. No matter how targeted your keywords are, your ads may still appear on non-relevant made-for-adsense sites. The problem is, the placement reports are updated in the Adwords interface after 48 hours then you get a complete list of referring sites or placements. Most of the …Continue Reading »