Google Adwords Enhanced Campaign – Few Weeks After

When Google Adwords announced Enhanced Campaigns, there were mixed emotions coming from practitioners in the search marketing industry. The biggest would be the unification of Desktop, Tablet, and Mobile campaigns.

I for one, usually build my campaigns that way, having a separate campaign for each of the devices I mentioned. The reason is that audiences using …Continue Reading »

How to Track Adwords Placements with Google Analytics

Knowing where your ads appear in Gogle Adwords’ Display Network is a must. No matter how targeted your keywords are, your ads may still appear on non-relevant made-for-adsense sites. The problem is, the placement reports are updated in the Adwords interface after 48 hours then you get a complete list of referring sites or placements. Most of the …Continue Reading »

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