New Tools in Google Display Network

Posted on October 13, 2010 by semadmin

According to the Google Adwords official blog, they launched two new tools. The Display Campaign Optimizer and the Contextual Targeting Tool. These new tools are to help advertisers get more out of their display network advertisements.

The Display Campaign Optimizer helps in managing the targeting and bidding in the display network campaigns. To use the Display Campaign Optimizer though, your campaign needs to have Conversion Optimizer set up and Target CPA bidding enabled. As of the moment though, DCO is only available to a small group of qualified advertisers, but it will become available to more advertisers over the coming months.

Just like the DCO, the Contextual Targeting Tool is only available to a select few advertisers but will also be available to all advertisers in the coming months. This toll helps advertisers build a tightly themed keyword list for the Display Network campaigns. This tool makes the campaign more effective, while assisting the advertisers to do job of segmenting easier.

New Features in Adwords Search Funnels

Posted on October 6, 2010 by semadmin

Google Adwords again released new features in Search funnel reports. These features would help advertisers better understand the path to conversion, starting from the first click to the assisted conversions.

Below is a list of the new features:

Longer, customizable Conversion history Window – the default was 30 days, now the advertiser has the option to go 60 or even 90 days.
Only show conversion paths – the advertiser will now have the capability to sanitize the search funnel data, which excludes conversion paths that may have been diluted by deleted cookies in the browser.

Please click on the link below to read the full article:

New Features in Search Funnels – Inside AdWords.

Google Adwords Bid Simulator

Posted on October 3, 2010 by semadmin

About a year ago, Google Adwords released a feature that allows advertisers to see how different keyword-level bids could impact the advertising results. Like most of the other Adwords feature, figures are just estimates, but it helps advertisers to gauge the “would be” performance of a keyword if they bid on a certain level.

Late last week they added a new dimension into this feature. Bid simulator now has “Estimated Top Impressions“. This metric which shows the advertisers how many times an ad appeared above the search results in the past seven days and how this metric could have changed had they used different keyword level maximum CPC bids.

image taken from the Inside Adwords blog

Google Adwords implicitly says this though. “Note that past performance does not guarantee future results, and simulations will only be provided if there is enough traffic on a given keyword to conduct a meaningful analysis”.

This additional feature when used the right way though, could surely help in optimizing keyword bids.