Category Archives: Google Adwords

SEO Web Junction – Google Adwords Certified Partner

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After being in the business for more than 9 years, I finally decided to another step forward. Getting SEO Web Junction a Google Adwords Partner Certification. And it was a very long process that my scoliosis hurt so much after everything was done.

I had to take four exams, which each scheduled for two hours. Fortunately though, the years of experience proved a very big help. I finished each exam in less than an hour, but still I sat down in front of my computer for four straight hours, something that I have never done in the past few years since diagnosed of having scoliosis. Continue reading “SEO Web Junction – Google Adwords Certified Partner” »

Google Adwords Enhanced Campaign – Few Weeks After

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Google Adwords Enhanced CampaignWhen Google Adwords announced Enhanced Campaigns, there were mixed emotions coming from practitioners in the search marketing industry. The biggest would be the unification of Desktop, Tablet, and Mobile campaigns.

I for one, usually build my campaigns that way, having a separate campaign for each of the devices I mentioned. The reason is that audiences using these devices have different characteristics, different cost per click, and varying conversion rates based on some factors. Way before the roll out date (July 22), I already switched my campaigns to Enhanced to at least feel the beat already before I’m forced to do it.

The Cons of Enhanced Campaign

True to everybody’s complaints, I’m no longer able to separate campaigns by device. Everything now runs in a single campaign. Although I’m able to control bidding for mobile, it’s no longer possible for tablets. Same goes with the ability of assigning mobile-centric landing pages to mobile campaigns. It’s either you send all traffic to the same landing page, or, create landing pages using the responsive design technology. Continue reading “Google Adwords Enhanced Campaign – Few Weeks After” »