Facebook Fan Page on Google Adwords

Posted on August 7, 2011 by semadmin

My cousin just brought me one of the new liquors in town. The search geek that I am, I went to Google to see the alcohol content as well as who made the drink. What I saw in the results flashed some memories in the past few weeks when Google+ was introduced to the world. People where making circles, and posting their Google+ profiles everywhere. Some even advertised their Google+ profiles in Facebook which were unfortunately taken down. Here’s an article from Techcrunch about that.

My search on the liquor though showed that Google doesn’t feel the same way towards Facebook. The lone ad showing on the results page I got was a Facebook Fan Page.

Broad Match (Session-Based) Keyword Match Type

Posted on April 17, 2011 by semadmin

I was checking one the PPC accounts I’m managing today, and when I pulled out the search query report, I found a keyword match type that caught my attention.

According to Google Adwords Help, “when determining which ads to show on a Google search result page, the AdWords system considers the user’s current search term as well as some of the user’s previous searches during the same search session. If the system detects a relationship, it’ll show ads related to these other terms, too”. According to their definition of session-based broad match, “The search term is considered to be a variation of a keyword from your account, based on previous searches that the user has done during his or her search session”.

Google Adwords Qualified Individual

Posted on March 20, 2011 by semadmin

After 4 years in the PPC industry, I decided to take the Google Qualification Exam. And my years in learning the craft paid off. I finally got the certification! Hurray!