About semadmin

Jun Baranggan, is a Search Engine Marketing Consultant based in Cebu, Philippines. He specializes in Search Engine Optimization and PPC Campaign Management. Here's another side of him.

Does Google See You as the Author of Your Blog?

Posted on August 26, 2011 by semadmin

Just recently, Google supported the rel=”author” tag. This will enable blog owners/authors to claim the authorship of their own posts/articles, which rightfully belong to them.

As I was very busy with the everyday chores, that would include my day job and my freelance jobs, it took me some time to implement the markup in my own blog. After a few hours of playing around with the codes while reading guides on how to implement it, I finally made it.

Below are the 2 of the most useful articles I found that talks about the markup. The first one is from WordPress Guru Yoast, and the other one is from a good friend and good SEO Jason. After implementing the markup in the codes, it’s time to test if I did it right using the Google Rich Snippet tool.

Below is a snippet of this post after publishing and editing:

SEO Training – Batch 2

Posted on August 21, 2011 by semadmin

Yesterday kicked off batch 2 of the series of SEO trainings I’m conducting. So happy to see that despite the heavy rains, everybody was present and eager to start the new learning.

We covered things like how a search engine operates, how people interacts with search engines, and the importance of search engine optimization for websites. It was a good day for all of us.

In the next session, we will cover topics including web page elements, how to audit a website, how to write search engine friendly articles, and more. This is gonna be another exciting day for all the participants.

PPC Training

Posted on August 14, 2011 by semadmin

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Yesterday was the culmination of the first ever formal PPC training I conducted. For 2 Saturday afternoons, the training covered the introduction to PPC campaign management.

On the first session, we covered the elements of a PPc campaign. The trainess where shown the process of setting up a PPC campaign starting with keyword research and competitor analysis down to the creation of ad copies. The subjects discussed included landing page copywriting as well as checking relevance of keyowrds and ad copies.

On the second session, we discussed how to setup tracking URLs especially with non-Google Adwords campaigns, that would be tracked in Google Analytics. This time we covered the essence of conversion tracking and optimization. The trainees were taught how to optimize campaigns and what to look for in an existing campagin. They were the taught how to setup goals in google Analytics as well as setting up custom reports and advanced segments using both the old and new Google Analytics.