Author Archives: Pepito Baranggan Jr.

About Pepito Baranggan Jr.

Pepito Baranggan Jr., is a Search Engine Marketing Consultant based in Cebu, Philippines. He specializes in Search Engine Optimization and PPC Campaign Management. Here's another side of him.

SEO Web Junction – Google Adwords Certified Partner

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After being in the business for more than 9 years, I finally decided to another step forward. Getting SEO Web Junction a Google Adwords Partner Certification. And it was a very long process that my scoliosis hurt so much after everything was done.

I had to take four exams, which each scheduled for two hours. Fortunately though, the years of experience proved a very big help. I finished each exam in less than an hour, but still I sat down in front of my computer for four straight hours, something that I have never done in the past few years since diagnosed of having scoliosis. Continue reading “SEO Web Junction – Google Adwords Certified Partner” »

Google Adwords Enhanced Campaign – Few Weeks After

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Google Adwords Enhanced Campaign When Google Adwords announced Enhanced Campaigns, there were mixed emotions coming from practitioners in the search marketing industry. The biggest would be the unification of Desktop, Tablet, and Mobile campaigns.

I for one, usually build my campaigns that way, having a separate campaign for each of the devices I mentioned. The reason is that audiences using these devices have different characteristics, different cost per click, and varying conversion rates based on some factors. Way before the roll out date (July 22), I already switched my campaigns to Enhanced to at least feel the beat already before I’m forced to do it.

The Cons of Enhanced Campaign

True to everybody’s complaints, I’m no longer able to separate campaigns by device. Everything now runs in a single campaign. Although I’m able to control bidding for mobile, it’s no longer possible for tablets. Same goes with the ability of assigning mobile-centric landing pages to mobile campaigns. It’s either you send all traffic to the same landing page, or, create landing pages using the responsive design technology. Continue reading “Google Adwords Enhanced Campaign – Few Weeks After” »

Search Marketing for B2B

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Search marketing, whether organic or paid or a combination of both is a potent tool for generating business leads. As more people, individual and businesses alike, turn to search engines for information, search marketing is no longer just an option for businesses.

This is true to every business including those who are in the financial services industry. The key is how they present themselves online, making their products and services relevant to what people and other businesses are looking for.

The Challenges

There are challenges associated in running search marketing campaigns for B2B though. B2B’s buying cycle is different from B2C. People searching for something coming from a B2B stand-point may not be ready to buy yet, but more focused on information gathering. In your face “Buy Now!” advertising may not always work with the B2B audience. These searchers are looking for a solution, comparing product features and prices. It could take some time before the decision to buy is achieved. Continue reading “Search Marketing for B2B” »