The deal between the two search giants is now official.  Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

What’s in it for us though? As SEO practitioners, maybe minus 1 search engine to consider. Optimization would now be for 2 big search engines, Google and MicroHoo (whatever they may call it).

For PPC managers though, it poses some questions. Would be AdCenter or Marketing Solutions? What will happen to the PPC campaigns on both Yahoo and Microsoft? Will there be an increase or decrease in CPC, impressions, CTR? What will be the rules? Will there be new ones?

Everything seems to be a wait and see.

Once more, Digital Filipino and PAGCOR are bringing up together the bloggers og Cebu. Agenda for the said event is as follows:

• 6:00 – 7:00 Registration and Dinner
• 7:00 – 7:30 Guest introduction / plugs Welcome Remarks
• 7:30 – 8:00 Updates by Janette
  Top 10 Emerging Influential Blogs 2009 Update
  DigitalFilipino.com Club Updates
  DigitalFilipino Web Awards 2009
  Ratified.org Philippines Top 100 Blogs 1st half of 2009 (blogs that made big moves in 1st half of 2009)
• 8:00 – 8:30 – PAGCOR Updates
• 8:30 – onwards – Raffle, Networking, Games

Of course I will be there tonight, hopefully meeting new friends and prospective business partners. I will be posting updates about the event on the next day.