I have been managing PPC accounts for a while now. Some are small and some have big budgets. Managing PPC sometimes though is like a cat and mouse play. Very time consuming if you want good results. Not to mention Google’s very vague explanations on the factors of a good PPC campaign.

Just recently though, one of my favorite SEO/SEM blogs posted a very good view on Google’s Ad Auction factors as they call it. Here are the links to their posts:

Google Quality Score
Google Ad Rank

A lot of people are turning into SEO. In relation to this, a new challenge has come up, and that is international geo-targeting. How would one get on with geo-targeting specially the international SEO? Here’s a rundown of the things to consider when doing international SEO geo-targeting.