This new version fixes one security issue and 3 bugs.

The security issue is an XSS exploit discovered by Jeremias Reith that fortunately only affects IP-based virtual servers running on Apache 2.x. If you are interested only in the security fix, copy wp-includes/feed.php and wp-includes/version.php from the 2.6.5 release package.

2.6.5 contains three other small fixes in addition to the XSS fix. The first prevents accidentally saving post meta information to a revision. The second prevents XML-RPC from fetching incorrect post types. The third adds some user ID sanitization during bulk delete requests.

Another keyword analysis/research tool from Google. Though this one is primarily intended for the Adwords Campaigns, still this gives us an idea what keywords are prominent in our websites and gives us the estimated traffic (US) thus allows us to know what to keywords to target even with our Organic Campaigns.

Here’s how the Google Search Based Keyword Tool works.

Google unveiled another feature to the search fanatics. Google Search Wiki. With this new feature, you can personalize your search results, move or even remove a particular result, thus making it more relevant to what your looking for.

Though not yet affecting the search ranking as a whole, there’s a big possibility that in the near future, ranking in the SERPs would be affected by this feature.

Would it be good or bad? Only time will tell.

More on Search Wiki here.

GA’s Advanced Segmentation continues to amaze me. Consolidated 3 or 4 reports before is now just a single report. It is very time-saving and gets easier to use.

One of the greatest resources in its use is the Fire Horse SEO Blog. David Harry, the blog’s author, explains in plain and in step-by-step process, the use of segmentation. Here are his posts:

Google-Analytics-tips-for-SEO
Google-Analytics-tips-for-SEO II

Joomla has a new release, Joomla 1.5.8 [Wohnaiki]. This release contains a number of bug fixes and two moderate-level security fixes. Just 2 months after the release of Joomla 1.5.7, another release is now available.

It’s been a week since I started playing with the Beta Custom Reports of Google Analytics. And so far so good. No need for profiles and exclusions/inclusions. Just set-up a custom report, save to your dashboard, and your good to go.

I have a little problem with the Beta Advanced Segments though. Each time I use it, my CPC data disappears until the next day. I e-mailed Google and it seems it’s an isolated issue. Waiting for them to get to the bottom of it.

I have been playing with Google Analytics lately, creating new profiles and new filters, generating different report types. Using Regular Expressions in the filters has been very helpful in achieving the desired results. Lunametrics provides a comprehensive guide on Using Regular Expressions in Google Analytics.

Organic campaigns take a lot of time. Some results vary, but on the average, you will see the results in at least 3 months, maybe more or maybe less. PPC on the other hand is quick. A few hours after setting up and you will already see the results.

The thing with PPC though is that, when you stop paying, everything stops. With organic campaigns, after you get everything stabilized, the end-result is long lasting.

If you learn to you use both techniques though, you’ll get more.